Integrated marketing strategy Essay Example | Topics and Well Written Essays - 1250 words

Integrated marketing strategy - Essay Example ecognize the proper media option in relation to communication objectives in order to facilitate customers with the actual information regarding the products and services (Percy, 2008) Contextually, the competitive market of automobile industry reveals that companies are currently facing various problems while launching new products in the market. In relation to this aspect Zamada Motor Company from Japan should consider certain strategies prior to the final launch of its products in Eastern region of Canada in relation to IMC. It is in this context that adequate significance towards the IMC approach shall enable Zamada in obtaining greater competitive advantages when introducing its â€Å"2.2† model car in Eastern Canada over its major rivals including Mini, Fiat, Ford and Toyota among others. With the intention to gain competitive advantages and better return from its diversity planning, i.e. the launch of â€Å"2.2† model car, Zamada has been targeting customers aged between 22 years to 34 years, irrespective of their gender based classification. However, for female customers, the age bar has been relaxed upto 45 years. Hence, it can be affirmed that Zamada has been primarily targeting towards the female group of customers belonging to the age group of 22 years to 45 years in order to gain competitive advantages over the available substitutes. Hereby, the sole intention of this particular marketing approach should be augmenting customer awareness regarding the brand and subsequently, increase their preferences towards Zamada through effective IMC strategies. It is worth mentioning in this context that IMC is a multidimensional approach which functions on the basis of various channels, such as direct selling, audio-visual communication channels, personal selling, and public relations among others. However, concerning the objectives of Zamada in launching a new car model as well as its targeted market segment, the channels that can be beneficial f or its IMC program are advertizing, public relation and interactive marketing (RD Marketing, 2011). With the help of the selected communication channels, Zamada shall be able to develop adequate awareness among the potential customers. Stating precisely, advertising through print, audio and audio-visual media is considered to reward better accessibility to the potential customers in the modern day context which certainly increases the chances of generating increasing sales through effective brand awareness. Similarly, effective concern towards public relation has often been regarded to be virtuous in yielding satisfactory customer loyalty towards the brand developing effective customer relationship. Nevertheless, interactive marketing assists in obtaining an in-depth understanding of the requirements and perceptions of the customers which further assists in

Leadership Style Adopted in Petroleum Development Oman Dissertation

Leadership Style Adopted in Petroleum Development Oman - Dissertation Example Singed _______________________ Date _________________________ Word Count: Preface Petroleum Development Oman is the leading oil exploration and production Company in Oman which contributes to majority of the country economy as a result of producing oil and gas. The author being an Omani is concerned about the sharp decline in oil production of Petroleum Development Oman from 831,000 bbl/d in 2002 to 560,000 bbl/d in 2008. The reason why the author decided to research the subject of analysing leadership style adopted in Petroleum Development Oman derives from his great interest to analyse the Company leadership which is currently facing major challenges in sustaining oil production. His long term desire is to become a future leader in his organisation. During the initial research process, the author experienced difficulties in having access to information about the Company. However, access fortunately to information and relevant people at a later stage of the research were less problematic than previously assumed. This research approach had some limitations which must be recognized. The main objective of the research aims to analyse the leadership style adopted by Petroleum Development Oman. The study also extends to analyse the obstacles that women face as they aim to progress in higher leadership positions. A combination of secondary and primary researches are undertaken to achieve objectives proposed. The completion of this research owes thanks to a number of people. The author would like to express his gratitude to all those who supported him to complete this dissertation. In particular, PDO employees who responded to the survey... The author being an Omani is concerned about the sharp decline in oil production of Petroleum Development Oman from 831,000 bbl/d in 2002 to 560,000 bbl/d in 2008. The reason why the author decided to research the subject of analysing leadership style adopted in Petroleum Development Oman derives from his great interest to analyse the Company leadership which is currently facing major challenges in sustaining oil production. His long term desire is to become a future leader in his organisation. During the initial research process, the author experienced difficulties in having access to information about the Company. However, access fortunately to information and relevant people at a later stage of the research were less problematic than previously assumed. This research approach had some limitations which must be recognized. †¦Ã¢â‚¬ ¦ The main objective of the research aims to analyse the leadership style adopted by Petroleum Development Oman. The study also extends to analyse the obstacles that women face as they aim to progress in higher leadership positions. A combination of secondary and primary researches are undertaken to achieve objectives proposed. The completion of this research owes thanks to a number of people. The author would like to express his gratitude to all those who supported him to complete this dissertation. In particular, PDO employees who responded to the survey are gratefully acknowledged for their full cooperation and assistance in providing the data associated with this study.